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I believe it’s two things: marketing practices and secondly it’s that people are looking for valueâ¦they will super size things if they can get more for their money, so you have to give consumer value with the right products the right way.
Instead of super sizing with Coke, give incentive to super size with Coke Zero. I have no problem with Coke, it’s just that when Coke morphs into weapons of mass consumption, when it’s so huge. Like a double Big Gulp, consumers can’t say no to combo mealsâ¦can’t say no to super sizing. The 100 Calorie Packs are greatâthey have a big impact.
Companies like to make money, so we have to figure out a way to make money and do the right thing. It’s a new paradigm; you make money with large quantities that are low cal. The consumer has a tough time resisting big portion and the combos of food, because it’s the whole idea that I can make more for my money. Because it’s a great dealâthat’s how most people think.
Obesity is worldwide now. I think Australia is going to surpass us now, which is really surprising, it’s basically the anglicized countries. Europe isn’t as thin as they used to be. The French aren’t as bad.
It’s a good question. Fresh food might be a reason. They buy their food and consume it very quickly. That’s usually less fattening and less fast-food oriented. Wherever the Western diet has seeded itself, that’s where we see problems.
It’s showing up in China, Indiaâ¦the middle class has the problem, but the poor people there can’t afford anything so they are skinny. It’s really a problem.
The rate of obesity is going up fastest for the most affluent, the percentage of people that are more overweight are among the less educated, poorer folks. Mainly it’s because of availability of fresh food as I mentioned before, they do their grocery shopping in 7-11, not grocery stories.
You are seeing the highest ever level of child obesity. The vending machines is a start, pulling out the soft drinks, reduce them, so you have less calories around them.The incongruity happens at lunch time because the federal rules were made when children under nourished, and those rules haven’t changed so they are still trying to give the kids more calories.
There are a lot of inconsistencies about what to serve the kids. The Mississippi school system, for example, they had free fruit and the kids wouldn’t eat it. The schools are really really aching for solutions, trying to sneak veggies into burger patties. You have to bury the bad stuff and make it taste good.
You definitely have a segment of the population that really wants to eat healthier and can afford it. Whole Foods is a whole paycheckâit’s very expensive, organic, natural, localvore. They are catching on, but they don’t do anything for obesity. They seem to retain antioxidants, that’s the big benefit, but if you walk down the aisle of whole foods, and you pick up that Pom juiceâ¦If you read the calories, that’s more than Coke!
Top obesity experts in the world say that people can go along drinking a diet drink, but they don’t like the sugar. They think that sugar is the bane of the obesity crisis.
The bottom line is aspartame is the preferred substanceâ¦then sugar. But of course they would rather people drink bottled water. They don’t endorse aspartame, but they say that they’d rather you have that than any sugar beverage. Also another little known thing is that juices are really the faux healthy product of our societyâ¦just because they aren’t brown doesn’t mean that they are healthy. For example, Snapple has more calories than Coke, yet they banned Coke from school vending machines but not Snapple. This is where people get really confused.
We are going healthier,we have no choice. I also think that there are developments in making food products that have taste and health co-exist. It has to go there. Science is catching up to make food taste better.
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